Nike was wrong

Times are tough. Does not take a rocket scientist to figure that out. When times are tough we have a tendency to cut corners. We need to cut costs, utilize our employees to their fullest yet we always need to do it "right".

Here is an exerpt from The Four Minute Customer:

Truth 10: Nike Was Wrong: Losers “Just Do It” Winners “Do It Right.”

Who am I to argue with a 100 million dollar advertising campaign? They’re Nike; after all!

In sales and service, there is a tendency to participate or survive rather than pursue excellence and flourish. Doing it right may sound obvious but we often miss it. Many organizations have a “just do it” kind of attitude. This does not mean they are careless, lack focus or are not professional. It means that they are surviving (see earlier chapter) vs. trying to pursue excellence. Doing it right in sales and service means having a clear plan or strategy, installing an operating system, pursuing excellence, measuring the results, making changes and starting the process all over again. The pursuit of excellence sounds like a sports slogan. “Natural” service and sales people who were born to be great can often overtake this part of our business. They see a situation and they react. While it is wonderful to have these people, we must be able to build an organization of people that can respond professionally to customer situations whether sales or service.

How to measure?

1. Is my organization on purpose about achieving excellence not simply results? (In other words, how we do it not just did we succeed?)
2. Do we measure the accomplishments that lead to the results (i.e., the number of cold calls made in a sales environment rather than just the end sales numbers.)
3. Do we have a plan and an operating system for customers and employees? Is it in writing?
4. Are we serious about competing for employees?
5. Do we pursue customer experience and synchronize that with our services and sales offerings?
6. Do we invest in our front-line management team?

You need lots of yes’s in order to be going in the right direction. Any no’s and there is work to be done.

Do it right and you will not only survive but you will prosper as well.